One year after the launch of its global partnership with the United Nations Children’s Fund (UNICEF), Louis Vuitton launches its first #makeapromise day on January 12, 2017 to raise funds for children in urgent need through its global network of stores.
Nearly 250 million children live in countries affected by conflict and millions more face risks from natural hazards and fast spreading epidemics. Every day, somewhere around the world, a child wakes up to a life filled with violence, persecution and hardship. Louis Vuitton renews its promise to bring hope for a better life to these children with the launch of #makeapromise day.
During this day, in 460 Louis Vuitton stores worldwide in more than 60 countries, 12,000 Louis Vuitton Client Advisors will act as special advocates of the “LOUIS VUITTON for UNICEF” partnership and promote the sales of the Silver Lockit: a product specially designed to raise funds for UNICEF.
Since January 2016, the Louis Vuitton for UNICEF partnership has helped raise $2.5m to help bring children life-saving humanitarian support in Syria and Nigeria. And in doing so, it has brought hope to children who have endured the horrors of war and deprivation. To illustrate how the contribution has made a difference, in 2016, four and a half million children and their families in Syria were protected through the life-saving provision of water. For each sale of the Silver Lockit pendant ($600) or bracelet ($500), $200 is donated to UNICEF.
On this occasion, Louis Vuitton renews its promise to help children and invites people all over the world to join the movement. Guests will be encouraged to come accompanied with someone close to make a pinky promise and to share their promise online with a special hashtag: #makeapromise. As a way of inviting people to spread the word, a special offer will be made that day for those who purchase two Silver Lockits (offer available in all Louis Vuitton stores and on louisvuitton.com for January 12th 2017).
“Charity starts at home.” says Michael Burke, President of Louis Vuitton. “Last year, we challenged our teams to come up with a symbolic gesture that would federate people around our cause. The idea of the #makeapromise campaign comes from children: when they make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world. One year after our successful launch, our teams have come up with this idea to keep our promise alive. It’s about joining forces worldwide to raise funds and awareness for children. We believe in the word of mouth. Our goal is to reach as many people as possible and to make a real difference.”
UNICEF is the leading humanitarian and development organization working globally for the rights of every child. The aim of the partnership “LOUIS VUITTON for UNICEF” is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.
“Millions of children, the foundations of tomorrow’s stable, healthy societies are today experiencing violence, conflict and diseases. Now more than ever, the need to stand together for and with children is critical. By making a promise for children, particularly those affected by conflict situations, the customers and employees of Louis Vuitton are showing their commitment to bring hope to the most vulnerable children,” says Gérard Bocquenet, Director of Private Fundraising and Partnerships, UNICEF.
UNICEF is there, before, during and after humanitarian situations. In Syria, since just the beginning of the year, we have reached: 4 million children under five with polio vaccinations, 14 million people with drinking water, and nearly 140,000 children with school supplies. In Aleppo, more than 100,000 children have been trapped in eastern parts of the city since July. UNICEF has been working with partners to reach 1.5 million people with safe water, to immunize children and to provide the psychosocial support so many need.
Louis Vuitton is also inviting its clients to make direct donations to UNICEF throughout the year and will do so especially during emergencies.
To make a direct donation to the children of the world, please visit: www.support.unicef.org/lvforunicef
For more information on the partnership: please visit www.louisvuitton.com/lvforunicef
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelery and stationery. As a House that treasures its past while embracing the future, Louis Vuitton has always cherished the values of transmission and often been associated to charities in link with children.
UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.