On April 6, Sugar Land Wine & Food Affair will officially kick off, celebrating the region’s diverse food and drink culture while telling the untold story of its epicurean traditions. The four-day festival is gearing up for its biggest year to date with award winning chefs, sommeliers and mixologists via dinners, events, learning experiences, the Grand Tasting and a two-day Sip & Stroll. Tickets can be purchased at SugarLandWineandFood Affair.com.
Located in Fort Bend County, which is the most ethnically diverse county in America, the Sugar Land Wine & Food Affair will focus on the untold stories of the region’s melting pot of African, Asian, Latino, European and Southwestern flavors that are drawing attention from food and drink lovers from around the country. By partnering with leading regional and national culinary talent, expanding the weekend’s educational programming and adding curated dinners and events, Sugar Land is poised to showcase why the region is gaining a reputation as the next global food mecca.
In 2017, Sugar Land Wine & Food Affair partnered with IWSC Group North America, a globally-recognized events company dedicated to delighting, inspiring and connecting people and brands through great experiences. “We are thrilled to have IWSC spearhead this year’s affair. The elevated level of talent, programming and consumer options will excite and delight guests. We look forward to Sugar Land providing the stage to tell the stories of our region and to welcoming food and drink lovers from around the country,” said Keri Schmidt, president of the Fort Bend Chamber of Commerce.
Sugar Land Wine & Food Affair will include:
Dinners & Events – from unique seated dinner experiences to a meat-lovers lunch, these new dinners and events will educate, entertain and delight attendees:
The Boiling Point – Thursday, April 6 | 7:30pm
Double, Double Boil and Bubble … seafood lovers delight! The seafood boil is a long-standing southern tradition that showcases the freshest local shellfish and ingredients while bringing together community. Most notable are the Cajun crawfish boils from Louisiana and the shrimp boils of the Low Country, but boil fever has taken over most coastal towns throughout the South. Join Chefs David Bancroft (AL), Bryan Caswell (TX), and Edward Lee (KY), as they put their own spin on the boil, including Bryan’s hit Texan BBQ blue crabs. No boil is complete without refreshing libations specially selected to tame the spice … so guests can “Keep Calm & Boil On!” But there’s more ya’ll! The evening will boil down with Texas’ own “Sugar Fairy,” Rebecca Masson, and her magical confectionaries. Adding to the sweetness, a portion of proceeds from this dinner will benefit the Southern Salt Foundation.
The Italian Invasion: Italy and the Rest of the World
Thursday, April 6 | 7:30pm
Prepare for your palate to be blitzed by bold and vigorous Italian wine served alongside equally exhilarating wines from the rest of the world in this ultimate oenophile’s match up. Guests will play judge as these wines (identities concealed) battle course by course on a culinary tour showcasing Italian regional specialties prepared by Chef Andrew Curren (TX). In true “dolce vita” fashion, we’ll dine alfresco in the Piazza (aka: Sugar Land Town Square). Hosted by Master Sommeliers, Craig Collins and Drew Hendricks, you are sure to leave feeling that “La Vita e Bella!”
Cured & Fermented Lunch at Bacon Bros. Public House
Friday, April 7 | 12:00pm – 2:00pm
Explore the art and science of curing and fermentation which began long before refrigeration to preserve food.. To this day, hunters, gatherers, chefs and cooks around the globe use salt, brine, smoke and mold in everything from salumi and charcuterie to kimchi, kraut, yogurt, cheese and pickles. Chefs Kevin Ouzts (GA) and Joseph Zerwas (TX) will educate and enchant you at a family-style lunch showcasing this age-old art! Author and Sommelier, Jason Tesauro (VA), will host and select the perfect beverage pairings.
Friday, April 7 | 3:00pm-4:15pm
Saturday, April 8 | 10:00am – 11:00am and 11:30am – 12:30pm
Experience entertaining and delectable tastings of cocktails, wines as well as food and beverage pairings, all led by award-winning chefs, mixologists, distillers and sommeliers.
The Grand Tasting
Friday, April 7 | 7:30pm – 10:00pm
Delight in mouthwatering creations from top culinary superstars from both near and far, perfectly paired with the most delightful libations. Beverage-focused, the offerings will showcase Roses, Killer B’s (Boudreaux, Burgundy, Brunello, etc.), Bubbles and Crafts (spirits and beers). Held in the elegant ballroom of the Sugar Land Marriott Town Square, this exquisite tasting is a night not to be missed. Meanwhile, The Grand Auction, benefiting the Conrad N. Hilton College of Hotel & Restaurant Management, will offer guests the chance to bid on exclusive items as they indulge.
Sip & Stroll
Saturday, April 8 | 3:00pm – 6:00pm
Sunday, April 9 | 11:00am – 2:00pm
Eat, drink, savor and stroll at this all-you-can-indulge experience, the Sugar Land Wine & Food Affair’s popular Sip & Stroll is back again with an expanded schedule and a deliciously curated experience. Eat, drink and enjoy fantastic bites from the area’s best restaurants, carefully crafted cocktails and a great selection of wines. Ale aficionados won’t want to miss the exciting beer garden. Cheers to that!
Sugar Land Wine & Food Affair was founded and produced in 2003 by the Fort Bend Chamber of Commerce and benefits the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management.
For tickets, the full lineup and more information, please visit SugarLandWineandFood Affair.com.
About Sugar Land Wine & Food Affair
Sugar Land Wine & Food Affair (SLWFA), founded in 2003 by the Fort Bend Chamber of Commerce (FBCC), was designed to create a cultural food and beverage experience while showcasing the growing City of Sugar Land. Since inception, the annual spring event has been produced by the FBCC and has benefitted a permanent scholarship endowment at the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management.
In 2017, SLWFA partnered with IWSC Group North America, a globally-recognized events company, to expand and enrich the Sugar Land Wine & Food Affair weekend. Through this partnership, the weekend will expand its focus on celebrating the local flavors and international influences of greater Fort Bend by bringing both regional and national talent to tell their stories through food and beverage. We are excited for the opportunity to have you join us!
Headquartered in the UK, the IWSC Group is a globally-recognized events company dedicated to delighting, inspiring and connecting people and brands through great experiences. The company’s portfolio features events in the UK, Hong Kong and the US, including the prestigious International Wine and Spirits Competition. In 2015, the company launched a North American division, which now includes the Atlanta Food & Wine Festival, Cochon555, NYC Craft Beer Festival, Spirits of Mexico, Sugar Land Wine & Food Affair, The Whisky Extravaganza, Whiskies of the World and Wine Riot. For more information visit iwscgroup.com.
About The City of Sugar Land
The City of Sugar Land is an award-winning community 20 miles southwest of downtown Houston. This master-planned community has achieved its sustainable, strong local economy through a strategically focused and aggressive economic development program creating new wealth and jobs. As a regional employment center, the City is home to numerous high-profile regional and international corporations housed in more than 25 million square feet of commercial space, including Minute Maid, United Healthcare, Texas Instruments, Schlumberger, Fluor Corporation, Noble Drilling Services, Inc., Bechtel EO and Aetna.
Sugar Land has also uniquely positioned itself as a hub for premium shopping, dining and entertainment. Venues such as the Houston Museum of Natural Science at Sugar Land, Constellation Field, the Smart Financial Centre at Sugar Land live indoor entertainment venue and Sugar Land Heritage Museum further establish the community as a cultural and historical destination